Transformation of family values of Belarusians in the reflection of the media (the example of the magazine «Rabotnica i sjaljanka»)

The article examines the change in family values Belarus as reflected materials of magazine «Rabotnica i sjaljanka» from 1960s to 2010s. Based on analysis thematic distribution publications, characteristics heroines, female duties declared by and presentation topic marriage at level rhetoric, following conclusions are drawn. In reflecting after 1990s, role is increasing, professional roles responsibilities a woman supplemented need show skill everyday life, maintain beauty attractiveness, which corresponds tendencies traditionalisation according survey data. At same time, increase divorce rates decrease number children normalised.